GREEN ROOM INITIATIVE
YEAR | 2020
COLLABORATION | Giulia Bellinetti
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The Green Room Initiative is a project that reimagines the relationship between museums and their communities in the age of the climate emergency.
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The project envisions museums around the world allocating part of their public space to a Green Room dedicated to addressing the environmental crisis and inspiring a collective response to it.
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The scale of the Green Room will be directly linked to the Ecological Footprint of the museum’s territory: the higher the Ecological Footprint, the more space is occupied by the Green Room, thus reducing the space available for the museum’s traditional programs.
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The ultimate goal of Green Rooms around the world is for them to disappear, as human society achieves a sustainable and inclusive model of coexistence on Earth. By connecting the use of museum spaces – and thus access to cultural heritage – to the Ecological Footprint of specific territories, our proposal seeks to unleash the transformative power of museums, empowering these institutions as agents of change in their communities.
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The project creates a circle of reciprocal influence between the museum and its territory, the ultimate aim of which is to inspire collective action in response to the rampant environmental breakdown.
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